Héctor Herrera
SEO | GEO & AI Specialist
Profile
Since 2010, I have led international SEO and AI Optimisation strategies for companies including Signaturit Group, Top Doctors, Bet365, Typeform, Danone, Shopify and PokerStars, among others. I combine strategy, technology and artificial intelligence to drive qualified organic traffic and revenue growth, applying a data-driven, scalable approach that turns digital visibility into sustainable business performance. Passionate about innovation, AI and organic marketing, I help brands grow and build authority in global markets.
Experience
Freelance · England (Remote)
Signaturit Group · Barcelona – Paris
- Developed and executed SEO strategies to improve organic search visibility and SERP rankings across Signaturit Group's SaaS product portfolio.
- Implemented AIO (AI Optimisation) strategies to ensure brand content is surfaced, cited and recommended by AI-powered answer engines, including Google AI Overviews, ChatGPT, Perplexity and Gemini.
- Cross-functional collaboration with engineering and marketing teams to embed SEO best practices across all phases of product development, launch and promotion.
- Ongoing market analysis and search behaviour monitoring to adapt strategies to shifting user intent and ranking signals.
- Drove continuous process improvement through AI-powered tooling and workflow automation.
Top Doctors · Barcelona
- Led organic search strategy across European and international markets, including Spain, Italy, the UK, Saudi Arabia, Mexico, Chile, Colombia and the United States.
- Worked closely with design, web, UX and engineering teams to align visual consistency, usability and technical SEO.
- Contributed to SaaS product development with a focus on UX improvements and conversion rate optimisation.
- Applied AI tooling to automate and scale SEO workflows and reporting.
Vime Digital · Barcelona – London
- Defined and executed technical and strategic SEO adapted to 50+ markets, balancing global consistency with local search behaviour.
- Delivered end-to-end organic growth strategies for Luxottica Group (Ray-Ban, Chanel, Arnette, Armani, Giorgio Armani) and Swarovski.
- Managed results-driven SEO for clients in highly competitive verticals — sports, gaming and online betting — including RacinTV.com, PokerStars, Betway, Paddy Power, Sky Bet, Oddschecker, 888 Sport and FoxBet.
- Delivered multichannel digital campaigns for third-sector organisations including The British Red Cross.
BigSEO · Barcelona
- Managed and optimised organic search strategies for brands including Typeform, Danone, Neil Patel, Custo, Enrique Tomás, Pocoyó, Shopify and Glovo.
Romuald Fons · Barcelona
- Defined and led the blog content strategy aligned with the personal brand positioning of Romuald Fons, including editorial calendar and copy team management.
- SEO optimisation of all blog content and YouTube assets, covering keyword research, on-page structure, titles, descriptions and tags.
Neil Patel · Las Vegas (Remote)
- Translated specialist content covering SEO, web analytics, growth hacking, social media, email marketing, inbound marketing and CRO, preserving precise industry terminology throughout.
Condal CrossFit · Barcelona
- On-page and off-page SEO, Local SEO, paid search campaign management, community management, branded content and email marketing.
Mad Center · Barcelona
- SEO, web analytics, branded content, community management and email marketing for a specialist school offering courses in 3D animation, video mapping, music production and sound design.
Education
AI Automation, Cybersecurity, Marketing & Sales
CRO Bootcamp
Advanced Marketing Programme
Master's in Digital Communications & Online Marketing
SEO & Web Analytics Fundamentals