Hèctor HerreraHead of SEO · SEO & GEO Manager · Barcelona

I’ve worked in SEO since 2010. Today I use SEO and GEO to drive business: visibility on Google, ChatGPT, Perplexity or Gemini is only worth something if it turns into customers.

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What I do

Technical and strategic SEO
Business-led priorities, a solid technical foundation and content that wins clients.
International SEO
Strategies designed for more than 50 countries, each with its own way of searching and its own digital maturity.
GEO
On Google, you compete for a position. On ChatGPT, Perplexity, Gemini or AI Overviews, you compete to be the answer.
Management
I have led teams of up to 40 specialists in SEO, content, development, AI engineering and digital analytics.
AI automation
Faster processes with AI, and teams focused on what really adds value.

Brands I’ve worked with

Case studies

+300%conversions

From 13,000 to almost 90,000 monthly visits in Spain, two months after the migration.

Read the Signaturit case study

+460%conversions in one year

From 1,000 to 110,000 monthly organic visits in 18 months.

Read the Typeform case study

Top 1on Google

Number one on Google for ‘comprar jamón’ (buy ham) in three months.

Read the Enrique Tomás case study

Testimonials

‘Hèctor helped us launch the project in the Hispanic market almost from scratch, understanding our needs from the very beginning. We grew from 1k to 110k visits a month in just 18 months. We are very grateful!’