Barcelona, 2010. I was working at Mad Center, a multimedia school, when I stumbled across SEO almost by accident. I tried it, it worked, and I felt a door open onto a world I hadn't known existed. I decided to dive in head first.

In time I began working for Neil Patel, one of the world's leading voices in digital marketing, translating his articles into Spanish, while running the entire digital strategy for Condal CrossFit, a Barcelona-based chain of CrossFit boxes. Everything I learnt working with Neil I put into practice at Condal, and the results soon followed: the chain kept on growing. That was where I understood that visibility only counts if it ends up turning into customers.

A few years later I decided to change ground: I wanted to work at an agency, get my hands on all kinds of projects and learn how things are done from the inside. That took me to BigSEO as Head of SEO, where I led my first team of professionals and ran the strategy for enterprise-level companies such as Typeform, Enrique Tomás, Glovo and Shopify, among many others. At the same time I began teaching at BIG school, now ranked among the top 10 tech schools in Spain.

From there I made the move abroad to Vime Digital, a UK marketing agency, where the growth was exponential: I went on to coordinate SEO strategies in more than 50 countries for luxury brands such as Ray-Ban, Chanel and Dolce & Gabbana, broadcasters such as Sky Sports and Racing TV, and brands in fiercely competitive sectors such as PokerStars and Betway, where every ranking position translates into millions in revenue.

The real turning point came in 2022: while I was heading up European SEO at Top Doctors, ChatGPT was released. I saw the opportunity and made the most of it: I threw myself into exploring everything artificial intelligence could offer me and began automating processes I had previously done by hand.

The next step was clear: I wanted to work in-house, at software companies that were building artificial intelligence into the heart of their product. That led me to Signaturit and Universign, two leading European digital signature SaaS companies based in Paris. After coordinating SEO for dozens of brands at once, I was after the exact opposite: focusing everything I knew on two products and turning their visibility into business.

It was at Signaturit that I designed strategies to get Google SGE, ChatGPT, Perplexity and Gemini to cite the brand, back when nobody was calling it GEO yet. It was simple curiosity: I wanted to understand where search was heading before the paradigm shift.

Since then I have stayed close to the world of technology, with the same enthusiasm and curiosity I had at Mad Center: learning every day and helping companies increase their visibility and turn it into sales.