About me

Head of SEO with more than 15 years’ experience: from Barcelona to more than 50 countries, and from SEO to GEO.

Barcelona, 2010. I was working at Mad Center, a multimedia school, when I stumbled upon SEO almost by accident. I tried it, it worked, and it felt like a door had opened onto a world I hadn’t known existed. I decided to throw myself into it.

In time I began working for Neil Patel, one of the world’s leading names in digital marketing, translating his articles into Spanish, while running the entire digital strategy for Condal CrossFit, a chain of CrossFit boxes based in Barcelona. Everything I learnt working with Neil I put into practice at Condal, and the results soon followed: the chain kept on growing. That’s when I understood that visibility is only worth something if it turns into customers.

A few years later I decided to change course: I wanted to work at an agency, take on all kinds of projects and learn how things work from the inside. That’s how I became Head of SEO at BigSEO, where I led my first team of professionals and ran the strategy for companies such as Typeform, Enrique Tomás, Glovo and Shopify, among many others. At the same time, I began teaching at BIG School.

From there I made the international leap to Vime Digital, an English marketing agency. There I coordinated SEO strategies in more than 50 countries for luxury brands such as Ray-Ban, Chanel and Dolce & Gabbana, broadcasters such as Sky Sports and Racing TV, and brands in fiercely competitive sectors such as PokerStars and Betway, where every ranking position is worth millions in revenue.

The real turning point came in 2022: while I was leading European SEO at Top Doctors, ChatGPT was released. I saw the opportunity and made the most of it: I set out to explore everything artificial intelligence could offer me and began automating processes I used to do by hand.

The next step was clear: I wanted to work in-house, at software companies building artificial intelligence into the heart of their product. That’s how I joined Signaturit and Universign, two European e-signature SaaS companies. After coordinating SEO for dozens of brands at once, I wanted exactly the opposite: to focus everything I knew on two products and turn their visibility into business.

It was at Signaturit that I designed strategies to get Google SGE, ChatGPT, Perplexity and Gemini to cite the brand, before anyone was calling it GEO. It was simple curiosity: I wanted to understand where search was heading before the paradigm shift.

Since then I’ve stayed close to the tech world, with the same enthusiasm and curiosity I had at Mad Center: learning every day and helping companies grow their visibility and turn it into sales.