From 13,000 to almost 90,000 visits

The challenge

Signaturit Group was already established offline in Spain and France. The next step was to do the same in organic search, up against Adobe, Dropbox, DocuSign and Yousign. There were two goals: to rank for every search intent in the sector, becoming a go-to reference online, and to increase conversions with a content funnel on each blog. The French strategy couldn’t simply be copied to Spain: the French market was more digitally mature. And all of it had to be done while Google rolled out five critical updates in three months.

What I did

1. 1
   Audit and priorities by return.

   The blog sat on a subdomain, with no architecture or categories. Pages were competing for the same keywords and the content was weak. All this with five critical Google updates in three months.

2. 2
   Redesign, migration and clean-up.

   Redesign and migration of the blog in December 2023, from the subdomain to the main domain, with categories by industry, use case and solution. I unpublished more than 200 articles that added no value and optimised first the ones already bringing in traffic or conversions.

3. 3
   Content funnel.

   Clusters for every stage of the buying journey, with internal linking and calls to action leading to sales pages and customer stories.

4. 4
   UX and CRO.

   Internal linking, buttons and content blocks matched to search intent.

5. 5
   GEO.

   Content restructured so that ChatGPT, Perplexity and Gemini can cite it: clear definitions, self-contained blocks, consistent entities, FAQs and structured data. In a Peec AI test in July 2025, Signaturit was the company AI models retrieved most in its sector, behind only europa.eu and boe.es.

6. 6
   Links and brand.

   Link building, media relations and lead generation campaigns with other marketing teams.