Héctor Herrera
SEO | GEO & AI Specialist
Profile
Since 2010, I have led international SEO, GEO and AI Optimisation strategies for enterprise-level companies. I combine strategy, technology and artificial intelligence to drive qualified organic traffic and revenue growth, applying a data-driven, scalable approach that turns digital visibility into sustainable business performance. Passionate about innovation, AI and organic marketing, I help brands grow and build authority in global markets.
Experience
USA (Remote)
Signaturit Group · Barcelona – Paris
- Developed and executed SEO strategies across Signaturit Group's SaaS product portfolio.
- Implemented AIO strategies to ensure brand content is cited by AI answer engines including Google AI Overviews, ChatGPT, Perplexity and Gemini.
- Cross-functional collaboration with engineering and marketing to embed SEO best practices across all product phases.
- Ongoing search behaviour monitoring to adapt strategies to shifting user intent and ranking signals.
- Drove continuous process improvement through AI-powered tooling and workflow automation.
Top Doctors · Barcelona
- Led organic search strategy across Spain, Italy, the UK, Saudi Arabia, Mexico, Chile, Colombia and the United States.
- Worked with design, web, UX and engineering teams to align visual consistency, usability and technical SEO.
- Contributed to SaaS product development with a focus on UX improvements and conversion rate optimisation.
- Applied AI tooling to automate and scale SEO workflows and reporting.
Vime Digital · Barcelona – London
- Technical and strategic SEO adapted to 50+ markets, balancing global consistency with local search behaviour.
- End-to-end organic growth strategies for Luxottica Group (Ray-Ban, Chanel, Arnette, Armani) and Swarovski.
- Results-driven SEO for clients in gaming and betting: PokerStars, Betway, Paddy Power, Sky Bet, Oddschecker, 888 Sport and FoxBet.
- Multichannel digital campaigns for third-sector organisations including The British Red Cross.
BigSEO · Barcelona
- Organic search strategies for Typeform, Danone, Neil Patel, Custo, Enrique Tomás, Pocoyó, Shopify and Glovo.
Romuald Fons · Barcelona
- Blog content strategy, editorial calendar and copy team management aligned with personal brand positioning.
- SEO optimisation of blog and YouTube content: keyword research, on-page structure, titles and descriptions.
Neil Patel · Las Vegas (Remote)
- Translated specialist content covering SEO, web analytics, growth hacking and email marketing.
Condal CrossFit · Barcelona
- On-page and off-page SEO, Local SEO, paid search, community management, branded content and email marketing.
Mad Center · Barcelona
- SEO, web analytics, branded content, community management and email marketing for a 3D animation and music production school.
Education
AI Automation, Cybersecurity, Marketing & Sales
CRO Bootcamp
Advanced Marketing Programme
Master's in Digital Communications & Online Marketing
SEO & Web Analytics Fundamentals